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1-TO-1 MARKETING
Everybody is different - a mantra acknowledged by marketing departments the world over. But how many put the idea into practice? Personalised communication is at the heart of good customer relationship and with Butler and Tanner's 1-to-1 Marketing Solution you can now extend your existing CRM strategy to colour digital printing.
Why accept a simple text overprint when you can personalise images, graphics, tables, charts or just about any element on a page in full colour.
Butler and Tanner's 1-to-1 Marketing Solution enables you to create campaigns that are extremely targeted, increasing response rates that build better relationships with your customers.
Business Problem
All businesses need to communicate with their existing and prospective customers. Most still use campaigns that are generic, mass communications that hope to achieve success through numbers. Typically the response, conversion and loyalty rates are very low.
In today's competitive business environment marketing has to respond to a wide range of challenges that demand a more personalised approach to communication:
1. If material is not highly relevant and attention grabbing it is normally filed in the bin!
2. Product portfolios continue to grow as does the ability to customise.
3. CRM systems collect all manner of customer data that can be used to drive personalised communication.
4. Time to market continues to reduce and marketing material needs to be able to keep pace and remain flexible.
5. Environmental concerns now focus companies to reduce mass communications and replace them with target exchanges that use less paper and resources.
The Solution
Butler and Tanner provides a unique combination of high-end digital production presses, a unique software solution, expert personnel and our added value finishing systems, allowing us to create, output and finish 1-to-1 marketing campaigns.
This combination of technologies allows us to create highly personalised 1-to-1 direct mail, catalogues, brochures and many other printed marketing materials. There are no compromises on graphical richness or data integrity as customers are touched with consistent messages as they interact with a campaign across print, email and web.
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Business Benefits
Increased sales and marketing effectiveness can be realised through:
Increased loyalty and branding
Using relevant communication to each recipient
Using effective design and layout techniques
Greater response
Using personalised content creates higher order conversion rates - up to 400%
Increased Traffic Generation
Using PURLs - dramatically increases click through and provides campaign tracking
Major cost savings can be realised through:
Reduction in postal rates
Achieved through less print being sent to the customers
Reduction in call centre activity
Achieved through clear and precise communications
Printing and holding shells
Eliminating the requirement for printing and holding shells
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Types of business that will benefit
Almost any business would benefit from 1-to-1 Marketing solutions. In particular:
· businesses with a diverse range of products and customers
· businesses in a highly competitive market
· businesses with large amounts of information to convey
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