TARGETED FINANCIAL COMMUNICATIONS

Today the communication of financial information is very important for an organisation at a customer level or employee level. Large amounts of quality complex data needs to be communicated in a clear and concise manor to minimise confusion and improve clarity.

These types of communication are increasingly being influenced by marketing departments that wish to make the communication more effective through graphically rich designs, normally not possible with such communications in the past.

Once combined these documents can fulfil both the needs of the financial department or Human resources department and the Marketing department - increasing loyalty through the communication of clear appropriate information and building strong relationships with the recipient.

Business Problem

Financial communication of today need to incorporate the needs of multiple stakeholders in the organisation - the financial department, the marketing department and the human resources department. Each of these departments have different objectives normally making the piece of communication almost impossible to produce and requiring a massive compromise due to:

1. Marketing departments need to incorporate relationship-building messages into all inbound and outbound communications - inline with modern CRM practices.

2. Financial departments have large amounts of complex quality stored about the recipient in multiple databases. This information needs to be brought back together in a clear manor, while ensuring complete data integrity.

3. Financial information needs to be made clear to the recipient through the use of graphics built specifically for the recipient.

4. Human resources departments need to communicate information to staff in a precise manor from multiple databases. Through precise messaging employees can be informed of further benefits available to them.

5. Relevant educational information needs to be incorporated to inform customers / employees about changes to their specific account or benefits package - reducing customer support requirements.

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The Solution

Butler and Tanner's targeted financial communications can answer all of the differing needs of these types of documents. Resulting in new CRM orientated statements, benefit plans and shareholder documents.

These documents can incorporate personalised messaging, data driven graphics personalised contribution and investment summaries in a rich design. This makes the document more competitive, fuctional, easier to read and more informative - providing the customer clear information.

Ultimately documents can be used to retain staff, up sell benefits to staff, cross sell appropriate services to stakeholders, reduce service levels through precise message and increase stakeholder loyalty.
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Business benefits

Increased sales and marketing effectiveness can be realised through:

Stakeholder retention
Through clear communication of heavy financial information in full colour

Up selling
Increase sales by encouraging customers to buy more

Cross selling
Delivering appropriate cross selling messages to increase sales

Major cost savings can be realised through:

Reduced support / customer services
Precise messaging results in major reduction in customer service support costs

Reduced staff turnover
Precise messaging is used to build better relationships
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Types of business that will benefit

Almost any business would benefit from Financial Communications. In particular:

· Pension fund managers
· Benefits managers
· Human resources managers
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