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The Butler and Tanner Group of companies is structured so that each of the individual companies can be used independently for their specialist skills or as part of a complete print management service. The benefits of working with one company are obvious: one person to contact; one schedule to plan and one consistent quality from start to finish.
MARKETING COLLATERAL MANAGEMENT
The management, creation and ordering of stock literature, customisable marketing materials, highly-targeted DM and personalised sales packs has never been easier.
Butler and Tanner's Marketing Collateral Management Solutions can be completely tailored to an organisations need. Marketing departments and distribution channel managers all over the world can create, edit and order promotional and stock literature that fully adheres to brand guidelines.
When you add the increased effectiveness of targeted material and the benefits of eliminating bulk storage, real improvements in the way marketing collateral is produced become obvious: saving time, reducing waste and bringing you closer to your customer.
1-TO-1 MARKETING
Everybody is different - a mantra acknowledged by marketing departments the world over. But how many put the idea into practice? Personalised communication is at the heart of good customer relationship and with Butler and Tanner's 1-to-1 Marketing Solution you can now extend your existing CRM strategy to colour digital printing.
Why accept a simple text overprint when you can personalise images, graphics, tables, charts or just about any element on a page in full colour.
Butler and Tanner's 1-to-1 Marketing Solution enables you to create campaigns that are extremely targeted, increasing response rates that build better relationships with your customers.
PRINT ON-DEMAND (POD)
In today's competitive business environment success can come down to how well you manage your stock and how hard your capital is working. This applies as much to printing as to anything so whether you are publisher relying on sales of your printed material for your business or a manufacturer who simply needs manuals to go out with different products you need to get the numbers right. Nobody can afford to have warehouses full of print, equally you do not want to lose a sale while you are waiting for stock. So do you publish just-in-time or just-in-case. Print on-demand (POD) is a concept that has developed hand-in-hand with digital printing over the last ten years and can now be used successfully in a wide range of different publishing environments ranging from traditional book publishers through to training organisations (course materials), manufacturers (product manuals) and education (course notes).
TARGETED FINANCIAL COMMUNICATIONS
Today the communication of financial information is very important for an organisation at a customer level or employee level. Large amounts of quality complex data needs to be communicated in a clear and concise manor to minimise confusion and improve clarity.
These types of communication are increasingly being influenced by marketing departments that wish to make the communication more effective through graphically rich designs, normally not possible with such communications in the past.
Once combined these documents can fulfil both the needs of the financial department or Human resources department and the Marketing department - increasing loyalty through the communication of clear appropriate information and building strong relationships with the recipient.
